Offline celebrations: how Christmas, NYE, and Lunar New Year festivities shape online behavior

Global Internet traffic data from 2024-2025 reveals consistent patterns in how cultural celebrations impact online behavior, with Christmas causing up to 67% traffic drops in Europe and 70% in Latin America. Holiday celebrations like Christmas, New Year's Eve, and Lunar New Year continue to demonstrate strong cultural influences on digital disconnection, with peak offline moments varying by region and tradition.