Keiretsu

One Logo, Three Companies (I)

Mitsubishi represents three distinct entities sharing the same name and three-diamond logo: the Mitsubishi Group (a diverse keiretsu), Mitsubishi Pencil Co. (an independent writing tools manufacturer), and Mitsubishi cider (a beverage company). These separate companies' shared branding led to the creation of the Mitsubishi Corporate Name and Trademark Committee to prevent fraudulent use.