Mittelstand

We don't need startups, we need Digital-Mittelstand – Mert Bulan

An analysis of Germany's unique business culture reveals why attempts to replicate Silicon Valley have failed, proposing instead a 'Digital-Mittelstand' model that aligns with German values of quality, sustainability, and work-life balance. The concept adapts traditional Mittelstand principles to digital products, suggesting a path for German technological innovation that doesn't compromise cultural values.